The conversation about intimate care is back in the spotlight with the launch of some Probiotic lollipops for vaginal health These products, designed by Lemme, Kourtney Kardashian's supplement brand, are an unusual format in the wellness sector. Their eye-catching nature has sparked debate between those who see them as a step towards normalizing self-care and those who view them with skepticism.
The product, marketed as Lemme Purr Probiotic LollipopIt is presented as a playful extension of the company's intimate apparel line. The brand itself states that its goal is to make daily self-care "sweet and simple," a message that has resonated with part of its community but has also sparked controversy. doubts about its real usefulness and the scope of advertising promises.
What is the product and what does it include?
Lemme Purr Probiotic Lollipops combine vitamin C, pineapple extract and the probiotic Bacillus coagulans (SNZ 1969 strain)According to the company's statement, this ingredient profile aims to support a healthy vaginal microbiome. The brand describes them as a "first-of-its-kind probiotic" in a lollipop format with a pineapple flavor.
In terms of sales, the company has closed a deal with Target in the United StatesThey are offered there in packs of five units for a suggested retail price of $6,99 (approximately) about six euros (at the exchange rate), positioning itself in the range of affordable personal care products within the retail channel.
What the brand promises and the doubts it raises
In his promotional material, Lemme claims that these lollipops can support pH balanceIt contributes to odor control and promotes a healthy intimate environment by strengthening the microbiome. Some media reports also allude to possible support against... common discomforts in the urogenital areaextremes that the scientific community usually asks to be rigorously evaluated and robust clinical evidence before taking them for granted.
As is often the case with releases that blend wellness and pop trends, the reception has been mixed: some applaud the normalization of feminine intimate care and those who criticize the commercial approach and the risk of generating high expectations. In any case, the brand itself emphasizes that it is a complement and not a medical treatment, a key distinction in this type of product.
Background: Lemme Purr gummies
These lollipops were born in the wake of another product from the company: the Lemme Purr Vaginal Probiotic GummiesPreviously marketed as vegetarian, gluten-free, and gelatin-free sweets, the marketing materials emphasized that they contain no corn syrup or added sugar and that their purpose is to "support the vaginal, digestive, and immune systems," with a recommended dosage. two gummy bears a day according to its listing on sales platforms.
The brand defines the new lollipops as a playful evolution From that bestseller: same approach to intimate self-care, but in a different and portable format that seeks to fit into the daily routine of those who prefer alternatives to gummies or traditional capsules.
Availability and context for Spain and Europe
For now, Lemme Purr's probiotic lollipops are sold in United States And there is no official announcement regarding its arrival in Spain or other European markets. In the European Union, the health claims of the Food Complements They are regulated and must comply with the relevant regulations and scientific assessments, so any landing would require adaptations to labeling and messaging.
For Spanish consumers, it is worth remembering that these products are part of the supplements categoryThey do not replace diagnoses or treatments, and in case of persistent discomfort or symptoms, it is advisable to consult healthcare professionals. Interest in the intimate microbiome is growing, but the independent clinical evidence It is the standard for validating concrete benefits.
What the company says
In her announcement, Kourtney Kardashian emphasized that her community “fell in love” with the first lollipops launched by the brand and that they are now returning “in a different form.” Lemme insists that these Lemme Purr Lollipops They are an extension of one of their best-selling products and aim to make intimate care "feel like an easy and pleasant gesture" within the daily routine.
Beyond the buzz on social media, the launch puts the spotlight on a booming phenomenon: the convergence between female well-being and consumer trendsIt remains to be seen whether this probiotic lollipop format will become established and whether there will be a version with European distribution that meets the regulatory and communication requirements demanded in the community market.
